LutoffJoin the waitlist

Everyone asks AI to plan their trips now. None of it can tell you why.

Old flight search buries you in 200 fares. AI sounds confident and sends everyone to the same crowded places. Lutoff is the travel agent neither of them is: it works out what your trip is actually for, then hands you two or three real options with the tradeoffs laid bare.

Lutoff is in early development. Leave your email and we'll be in touch as we open access.

Search is dumb. It hands you a wall of fares sorted by price and no idea whether you're flying for a honeymoon or a funeral. The cheapest flight is rarely the best trip.

AI is a black box. It answers in a confident voice, can't tell you why it picked anything, gets things wrong, and quietly funnels everyone toward the same handful of famous destinations.

See it think

Lutoff
Cheapest workable trip to Tokyo from Edinburgh in October. Nothing cursed.
Lutoff:
Cheapest-but-sane, October. They really come down to two shapes.
EDI → HEL → HND
Edinburgh
→Helsinki
→Tokyo Haneda
£610per person
One stop via Helsinki, lands Haneda mid-afternoon — you keep your first day instead of losing it. Civilised connection, no terminal-sprinting.
Finnair
1 stop
18h door-to-door
good
low risk
recommended

tap for detail

Also worth considering

EDI → IST → NRT
Edinburgh
→Istanbul
→Tokyo Narita
£590per person
£90 cheaper on the ticket — but a long evening layover lands you at Narita near midnight, after the last cheap train. The taxi into town claws most of the saving back by the time you reach your hotel.
Turkish Airlines
1 stop
22h 10m door-to-door
poor
moderate risk
recommended

tap for detail

9 options evaluated

Lutoff:
I left out a third that was £40 cheaper again. It was cursed, and you said no cursed. Assuming central Tokyo and one stop is fine, want me to price a direct option too?

Every number here is door-to-door, and every option comes with the reason it's shown. Nothing to take on faith.

How it works

  1. 1

    It understands what you mean. "Cheap but not cursed," "this is our honeymoon, don't get clever" — Lutoff reads the intent behind the words, not just the dates and the budget.

  2. 2

    It decides with data, not vibes. A transparent engine scores real options against verified operational data: which connections are actually safe, how reliable a route really is, what time you'll truly arrive. The decision comes from the data, never a confident guess.

  3. 3

    It explains every choice. You get a few genuinely different options with the tradeoffs spelled out — a decision you can interrogate, not a guess you have to trust.

We read what you actually mean, then decide with real data. That's the whole idea.

  • Optimises the whole journey, not the ticket.
  • Every option explained, nothing on faith.
  • Built to find the right place, not the obvious one.

Lutoff is being built now. Get in early.